Advertising & Publicity

Advertisement and publicity has an important activity to mobilize the people for a specific goal. Directorate of Adult Education provides media support to the ongoing literacy programmes in the country. The mandate of the unit is to undertake media campaigns through different forms of media such as: electronic, print, folk, interpersonal etc. The unit undertakes national level campaigns through All India Radio, Digital Cinema Theatres, Railway Tickets, Bus Panels, Newspapers etc. across the country to create conducive environment for the implementation of adult education Programmes and to mobilise the learners and volunteer teachers. The media unit also facilitates mobilisation activities of State Literacy Mission Authorities, districts, Block and GP level Lok Shiksha Samities by sharing publicity materials for use at the appropriate levels. The objective is to create a favorable environment to generate demand for literacy.

Advertisement and Publicity Unit plays a vital role in the advertisement and publicity of Media activities for the Adult Education programme. It produces audio-video programmes through professional media agencies on best practices, success stories and documentaries for motivation mobilization and documentation. Imaginatively conceived and attractively produced spots and programmes are mounted on prime slots of National and Regional channels of Doordarshan and All India Radio. Print advertisements are also issued to promote adult literacy programmes in the country.